Soldiers' Perceptions of the Usefulness of Civilian and Military Media.

Abstract

This study, based on a survey of 395 soldiers at Fort Bragg, North Carolina, Indicated that low-ranking soldiers (E-1s to E-5s) found print-oriented military mass media useful for a variety of specialized (military) and non-specialized (civilian) needs. The usefulness of civilian mass media was found to be limited. Military mass media were found to be at least as useful as interpersonnel sources for meeting all needs. Content made military media useful; credibility did not. For interpersonal sources, credibility was a key factor in determining usefulness; content was not. Conclusions about the interchangeability of military and civilian media were limited by doubts raised about the actual usage levels of civilian media by soldiers. (Author)

Document Details

Document Type
Technical Report
Publication Date
May 01, 1978
Accession Number
ADA055094

Entities

People

  • John D. Chapla

Tags

Communities of Interest

  • Human Systems

DTIC Thesaurus Topics

  • Mass Media
  • Media
  • North Carolina
  • Perception

Readers

  • Military Leadership and Professional Education.
  • Psychometric Testing or Psychological Assessment.
  • Wave Propagation and Nonlinear Chaotic Dynamics.