A Media Mix Test of Paid Radio Advertising for Armed Services Recruitment. Volume II.

Abstract

This was a test of the effectiveness of paid radio recruiting advertising. The four active military services (Army, Navy, Air Force, Marine Corps) participated. Criterion variables measured were contracts for accession, inquires by mail, telephone and in person, pre-disposition toward joining a service, awareness and knowledge of specific programs and benefits offered by individual services and awareness of armed forces advertising. (Author)

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Document Details

Document Type
Technical Report
Publication Date
May 01, 1976
Accession Number
ADA057263

Entities

People

  • Raymond E. Schucker

Tags

Communities of Interest

  • Advanced Electronics
  • Biomedical

DTIC Thesaurus Topics

  • Air Force
  • Control
  • Department Of Defense
  • Education
  • Employment
  • Europe
  • Families (Human)
  • Ice
  • Job Training
  • Marine Corps
  • Mechanics
  • Military Training
  • Navy
  • Numbers
  • Students
  • Three Dimensional
  • Training

Readers

  • Naval Personnel Management