Public Relations: New Emphasis on Communication.
Abstract
The author presents a public relations communication model. The model is designed with communication as its core, and all parts of the model draw their substance from communication. The model is discussed in relation to each of its parts and their importance to achieving an effective public relations process.
Document Details
- Document Type
- Technical Report
- Publication Date
- Dec 01, 1978
- Accession Number
- ADA062121
Entities
People
- David James Moss
Organizations
- Air Force Institute of Technology