Effectiveness of Navy Advertising.

Abstract

This analysis was performed to evaluate the effectiveness of Navy recruiting advertising in producing fully qualified, first-term enlistments during calendar years 1976 and 1977. Advertising expenditures and enlistment data were allocated to the county level by month. Advertising expenditures for the general enlisted program included national media, local advertising by recruiting districts, and the recruiting aids utilized by recruiting districts.

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Document Details

Document Type
Technical Report
Publication Date
Sep 01, 1978
Accession Number
ADA062202

Entities

People

  • Thomas Cloud Williams Jr

Organizations

  • Naval Postgraduate School

Tags

Communities of Interest

  • C4I
  • Counter IED
  • Energy and Power Technologies
  • Human Systems

DTIC Thesaurus Topics

  • Administrative Personnel
  • Air Force
  • Business Administration
  • Enlisted Personnel
  • Management Personnel
  • Manpower
  • Operations Research
  • Organizational Structure
  • Personnel Management
  • Recruiting
  • Recruits
  • Regression Analysis
  • Surveys
  • Training
  • Unemployment
  • United States
  • Volunteers

Readers

  • Naval Personnel Management