Joint Service Magazine Advertising Test. Spring 1978.

Abstract

This is a test of the relative efficiency and effectiveness of joint Service advertising versus solo Service advertising of the Active Services. Subtests conducted were performance of page versus spread advertisements and four box versus three-line business reply cards. Call back research was conducted to validate findings of the major test. (Author)

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Document Details

Document Type
Technical Report
Publication Date
Apr 01, 1979
Accession Number
ADA070385

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