The Framing of Decisions and the Rationality of Choice.

Abstract

The psychological principles that govern individual decision making produce predictable reversals of preferences when the same decision problem is framed in different ways. Inconsistencies are illustrated in choices involving monetary outcomes, both hypothetical and real, and in policy questions that pertain to the loss of human lives. Our analysis questions the descriptive adequacy of the standard rational model and highlights the dependence of the normative theory of choice on the psychology of hedonic experience. (Author)

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Document Details

Document Type
Technical Report
Publication Date
Apr 01, 1980
Accession Number
ADA083798

Entities

People

  • Amos Tversky
  • Daniel Kahneman

Organizations

  • Stanford University

Tags

Communities of Interest

  • Human Systems

DTIC Thesaurus Topics

  • Air Force
  • Applied Psychology
  • Behavioral Sciences
  • Biological Sciences
  • Cognition
  • Engineering
  • Human Factors Engineering
  • Military Research
  • Money
  • Navy
  • Operations Research
  • Psychology
  • Social Sciences
  • Students
  • Systems Engineering
  • Test And Evaluation
  • Training

Fields of Study

  • Psychology

Readers

  • Organizational Psychology.
  • Team-Based Human-Centered Cognitive Task Decision Making and Information Performance.
  • Theoretical Analysis.