Recruiters, Advertising, and Navy Enlistments,

Abstract

The relation between Navy enlistments by high school graduates in 1971-1977 and the number of recruiters and level of advertising expenditures is analyzed. Allowance is made for changes in economic and demographic factors and Navy goals and policies. A prediction test is made with data from 1978. Both recruiter and advertising are shown to increase enlistments, but there are important differences in their effects. (Author)

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Document Details

Document Type
Technical Report
Publication Date
Oct 01, 1979
Accession Number
ADA086201

Entities

People

  • Lawrence Goldberg

Organizations

  • Center for Naval Analyses

Tags

Communities of Interest

  • Human Systems

DTIC Thesaurus Topics

  • Administrative Personnel
  • Business Administration
  • Contracts
  • Demography
  • Employment
  • Enlisted Personnel
  • Management Personnel
  • Manpower
  • Organizational Structure
  • Personnel Management
  • Productivity
  • Recruiting
  • Recruits
  • Regression Analysis
  • Schools
  • Standards
  • War Colleges

Readers

  • Naval Personnel Management