The Impacts of Various Types of Advertising Media, Demographics, and Recruiters on Quality Enlistments: Results from Simultaneous and Heteroscedastic Models.

Abstract

This research is geared towards determining the most cost-effective mix of various types of advertising and recruiters to meet the quality enlistment goals for the enlisted Navy. The impacts of five different types of advertising, recruiters, numerous demographic variables, relative pay, and the size of the delayed entry program are estimated and compared using a variety of regression approaches. The data base used is a pooled time series-cross sectional one providing over 1500 observations over the 3 year period 1976-78.

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Document Details

Document Type
Technical Report
Publication Date
Jul 01, 1980
Accession Number
ADA087431

Entities

People

  • Richard C. Morey

Organizations

  • Duke University

Tags

Communities of Interest

  • Energy and Power Technologies
  • Human Systems

DTIC Thesaurus Topics

  • Business Administration
  • Cost Effectiveness
  • Databases
  • Demography
  • Employment
  • Enlisted Personnel
  • Least Squares Method
  • Materials
  • Military Research
  • Periodicals
  • Personnel Management
  • Plastic Explosives
  • Recruiting
  • Recruits
  • Regression Analysis
  • Training
  • Warning Systems

Readers

  • Naval Personnel Management
  • Regression Analysis.