The Media and the Presidential Marathon.
Abstract
Research findings, critical comments, and personal experiences of political journalists, professional campaign consultants, and political scientists concerning the modern presidential campaign are reviewed. Specifically, the way in which the media and the presidential candidate and his staff interact is examined. Examples are drawn from the 1968, 1972, 1976 and 1980 campaigns. The nature of 'the new politics' is examined. This includes an examination of the public relations techniques employed by professional campaigners in an attempt to manipulate the media. Also, the increasingly important role of the media in the campaign process is examined.
Document Details
- Document Type
- Technical Report
- Publication Date
- Sep 16, 1980
- Accession Number
- ADA090510
Entities
People
- Peter S. Kindsvatter