Audience Diversion Due to Cable Television: An Application of Nonlinear, Nondiagonally Weighted, Generalized Least Squares,

Abstract

A model of television audience shares is estimated and applied to simulate the effect of cable TV carrying distant signals on local stations' audience shares. The model is nonlinear, with a complex error covariance matrix; transformations are used to obtain generalized least squares estimates using an ordinary nonlinear regression package. The conclusion: TV broadcasting will continue to prosper, despite increasing competition from cable. (Author)

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Document Details

Document Type
Technical Report
Publication Date
Mar 01, 1980
Accession Number
ADA095108

Entities

People

  • Rolla Edward Park

Organizations

  • RAND Corporation

Tags

Communities of Interest

  • Energy and Power Technologies

DTIC Thesaurus Topics

  • Broadcasting
  • Cable Television
  • Carriages
  • Competition
  • Computer Programming
  • Corporations
  • Covariance
  • Data Science
  • Databases
  • Economic Policy
  • Economics
  • Equations
  • Information Science
  • Observation
  • Qualifications
  • Statistics
  • Television Broadcasting

Readers

  • International Journalism and Media Studies.
  • Linear Algebra
  • Strategic Security Studies