Adding Asymmetrically Dominated Alternatives: Violations of Regularity & the Similarity Hypothesis.

Abstract

An asymmetrically dominated alternative is one that is dominated by one item in the set but not by another. It is shown that the addition to a choice set of such an alternative can increase the probability of choosing the item that dominates it. This result points to the inadequacy of many current choice models and suggests product line strategies that might not otherwise be intuitively plausible. (Author)

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Document Details

Document Type
Technical Report
Publication Date
Jul 01, 1981
Accession Number
ADA101132

Entities

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  • Chris Puto
  • Joel Huber
  • John Payne

Organizations

  • Duke University

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  • Biomedical
  • Ground and Sea Platforms
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