The Quality and User Acceptance of Decision Analysis Performed by Computer vs. Analyst.
Abstract
The state-of-the-art in decision software is at a level of data storage, display, and computation as an aid to a sophisticated user. Almost certainly, the emerging generation of decision software will be designed to perform a larger range of analyst functions. We have focused on two potential problems challenging the computerization of decision analysis, and on assessing the extent to which these problems can be over come. First, to what extent can the often ill-defined art of structuring be transformed into software; and secondly, to what extent is past consumers' satisfaction with decision analysis a function of the formal methods and procedures of the theory and rationale of decision theory, and to what degree do other factors such as personal interaction and the establishment of a rapport account for client approval? We compared multiattribute utility analyses of personal decision problems of undergraduates performed by a human analyst vs. those performed by a 'stand-alone' software package, Multi Attribute Utility Decomposition (MAUD 3). Although subjects overwhelmingly yielded more favorable reports for the analyst session than for the MAUD 3 session, agreement with and acceptance of the analyst and MAUD 3 results (implied ordering and most preferred alternative) did not differ. We did find that subjects feel better taken care of when more attributes are included in the analysis, but that subjects' holistic ratings are better accounted for by analyses with smaller rather than larger number of attributes. (Author)
Document Details
- Document Type
- Technical Report
- Publication Date
- Jun 01, 1981
- Accession Number
- ADA105630
Entities
People
- Detlof Von Winterfeldt
- Richard S. John
- Ward Edwards