An Evaluation of the New 'Multi-Restaurant' Food Service System for the Marine Corps

Abstract

This report contains an evaluation of the new 'multi-restaurant' concept designed and tested at the Marine Corps Air Ground Combat Center at Twentynine Palms, CA. The concept consists of eight outlets, three serving A- ration type meals, three serving specialty type meals (Steak, Italian, and Barbeque) and two offering short order menus such as hamburgers, hotdogs, french fries, etc. Each outlet has its own unique decor (theme) to complement the menu being offered. The results of the evaluation show significant increases in customer acceptance both from surveys and as reflected by a 30% increase in attendance, and also substantial improvement in worker attitudes towards their jobs.

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Document Details

Document Type
Technical Report
Publication Date
Jul 01, 1980
Accession Number
ADA108375

Entities

People

  • B. Bissonnett
  • H. Meiselman
  • L. Birnbaum
  • L. Symington
  • Mindy I. Davis
  • P. Brandler
  • W. Wilkinson

Organizations

  • United States Army Soldier Systems Center

Tags

DTIC Thesaurus Topics

  • Behavioral Sciences
  • Birds
  • Dining Halls
  • Enlisted Personnel
  • Food Preparation
  • Management Personnel
  • Military Facilities
  • Operations Research
  • Organizational Structure
  • Personnel Management
  • Sampling
  • Standards
  • Statistical Analysis
  • Statistical Samples
  • Surveys
  • Systems Analysis
  • Vegetables

Readers

  • Gender and Food Studies
  • Industrial Economics
  • Military History / Militaries and War Studies