An MDI Model and an Algorithm for Composite Hypotheses Testing and Estimation in Marketing

Abstract

A strategy is provided for using constrained versions of the MDI (minimum discrimination information) statistic to test and estimate market relations involving composite hypotheses. An algorithm for applying the tests and effecting the estimates is also provided along with numerical illustrations. Other, more general, developments in statistics and mathematical programming (duality) theories and methods are also briefly discussed for their possible bearing on further uses in marketing research and management. (Author)

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Document Details

Document Type
Technical Report
Publication Date
Sep 01, 1981
Accession Number
ADA109147

Entities

People

  • Abraham Charnes
  • D. B. Learner
  • F. Y. Phillips
  • William W. Cooper

Organizations

  • University of Texas at Austin

Tags

Communities of Interest

  • Human Systems
  • Materials and Manufacturing Processes

DTIC Thesaurus Topics

  • Algorithms
  • Computer Science
  • Data Science
  • Estimators
  • Factor Analysis
  • Information Science
  • Knowledge Management
  • Market Research
  • Marketing
  • Network Science
  • Probability
  • Probability Distributions
  • Statistical Algorithms
  • Statistical Distributions
  • Statistics
  • Surveys
  • Theorems

Fields of Study

  • Mathematics

Readers

  • Economics
  • Operations Research
  • Statistical inference.