Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis.

Abstract

An asymmetrically dominated alternative is one that is dominated by one item in the set but not by another. It is shown that adding such an alternative to a choice set can increase the probability of choosing the item that dominates it. This result points to the inadequacy of many current choice models and suggests product line strategies that might not otherwise be intuitively plausible. (Author)

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Document Details

Document Type
Technical Report
Publication Date
Feb 01, 1982
Accession Number
ADA111658

Entities

People

  • Christopher Puto
  • Joel Huber
  • John W. Payne

Organizations

  • Duke University

Tags

Communities of Interest

  • Biomedical
  • Human Systems
  • Weapons Technologies

DTIC Thesaurus Topics

  • Air Force
  • Applied Psychology
  • Behavioral Sciences
  • Biological Sciences
  • Biomedical Research
  • Business Administration
  • Commerce
  • Engineering
  • Human Factors Engineering
  • Information Science
  • Marketing
  • Military Research
  • New York
  • Operations Research
  • Psychology
  • Systems Engineering
  • Test And Evaluation

Fields of Study

  • Economics
  • Psychology

Readers

  • Aerodynamics/Aeronautics.
  • Regression Analysis.
  • Theoretical Analysis.