The Navy Enlistment Field Marketing Experiment. Volume 5. The Wharton- Administered Navy Tracking Survey: Pre-Intervention Recruiting Environment

Abstract

This report is Volume 5 of a large scale field marketing experiment conducted over a three year period. This research was designed to measure and quantify where possible the effectiveness of Navy recruiting resources. Demographic, attitudinal, and perceptual data are presented in this report for the at-large population of young people, as sampled by telephone survey; and for participants in the recruiting cycle itself, as sampled through written questionnaires. A baseline is thus established for understanding of further studies. The cross-sectional view of the recruiting process leads to insights into its mechanisms. Complete tabulations of the collected data are appended.

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Document Details

Document Type
Technical Report
Publication Date
Oct 15, 1982
Accession Number
ADA120505

Entities

People

  • Ambar G. Rao
  • David P. Lipson
  • Hau L. Lee
  • Vincent P. Carroll

Tags

Communities of Interest

  • Energy and Power Technologies
  • Ground and Sea Platforms

DTIC Thesaurus Topics

  • Age Distribution
  • Algorithms
  • Business Administration
  • Computational Science
  • Discriminant Analysis
  • Employment
  • Factor Analysis
  • Information Science
  • Management Personnel
  • Military Personnel
  • Salaries
  • Skills
  • Statistics
  • Surveys
  • Time
  • Training
  • Two Dimensional

Readers

  • Naval Personnel Management
  • Psychological Intervention/Treatment for Stress, Anxiety, PTSD, and Related Emotional and Cognitive Health Symptoms.
  • Technical Research and Report Writing.