Comparison of the Marginal Cost-Effectiveness of Various Recruiting Resources for High School Graduate Enlistments: Analysis of National, Local and 'Walk-in' Leads and Yield Rates.

Abstract

This research utilizes 3 equation regression system using FY79 and FY80 dataf from the Navy Recruiting efforts. It estimates the marginal cost-effectives of various types of advertising media, both Navy's and the Joint DOD campaigns. It also estimates, in terms of quality contracts, the yield rates for national leads and for local leads; it also compares the impacts of various resources on male, non-prior service, Upper Mental, High School Degree enlistments compared to male, non-prior serve High School Graduate enlistment contracts. (Author)

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Document Details

Document Type
Technical Report
Publication Date
Nov 01, 1982
Accession Number
ADA122371

Entities

People

  • Richard C. Morey

Organizations

  • Duke University

Tags

Communities of Interest

  • Energy and Power Technologies

DTIC Thesaurus Topics

  • Commerce
  • Contracts
  • Cost Effectiveness
  • Costs
  • Databases
  • Demography
  • Elastic Properties
  • Labor
  • Military Research
  • Minority Groups
  • Newspapers
  • Periodicals
  • Production
  • Recruiting
  • Recruits
  • Regression Analysis
  • Schools

Readers

  • Naval Personnel Management