Conjoint Measurement and Conjoint Scaling: A Users Guide.

Abstract

Conjoint measurement methodology offers a new and potentially useful approach for obtaining psychological scale values for components of multidimensional attributes. This report describes the mathematical foundations of this methodology. Six computer based algorithms that can be used to perform specific kinds of conjoint analysis have been generalized and documented for application as subjective assessment techniques. The six programs (CONJOINT, PCJM2, NONMETRG, MONANOVA, DISTRIB, and DUALDIST) are each summarized with respect to their function as conjoint analysis techniques. Additionally, the appendix provides a step-by-step explanation of data deck arrangements for the programs described. (Author)

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Document Details

Document Type
Technical Report
Publication Date
Apr 01, 1982
Accession Number
ADA122579

Entities

People

  • Thomas E. Nygren

Organizations

  • Air Force Research Laboratory

Tags

Communities of Interest

  • Biomedical
  • Materials and Manufacturing Processes
  • Space

DTIC Thesaurus Topics

  • Air Force
  • Algorithms
  • Analysis Of Variance
  • Behavioral Sciences
  • Biomedical Research
  • Computations
  • Computer Programs
  • Computers
  • Engineering
  • Equations
  • Human Factors Engineering
  • Information Processing
  • Measurement
  • Psychology
  • Social Sciences
  • Standards
  • Statistics

Readers

  • Computational Modeling and Simulation
  • Computer Science.
  • Team-Based Human-Centered Cognitive Task Decision Making and Information Performance.