Applying an Information Processing Model to Measure the Effectiveness of a Mailed Circular Advertisement.

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Document Details

Document Type
Technical Report
Publication Date
Jan 01, 1982
Accession Number
ADA124266

Entities

People

  • Dennis Allen Achenbaugh

Organizations

  • San Diego State University

Tags

Communities of Interest

  • Energy and Power Technologies

DTIC Thesaurus Topics

  • Analysis Of Variance
  • Applied Psychology
  • Business Administration
  • Consumers
  • Data Analysis
  • Dental Materials
  • Energy Conservation
  • Families (Human)
  • Information Processing
  • Life Cycles
  • Marketing
  • Materials
  • New York
  • Personnel Management
  • Psychology
  • Questionnaires
  • Retail