An Analysis of the Fulton Industrial Area: A Market for Parkway's Industrial Medicine Program.

Abstract

The task of the research group is to take a specific look at how one hospital, Parkway Regional Hospital, might design a service that will cater to the needs for an additional patient flow facilitator. The research project shall survey the industrial and business community and thereby define the target market, recommending such factors as market segmentation, service, pricing, accessibility, and promotional efforts. This subset of the market was determined to provide the greatest opportunity for expansion due to the existence of several industrial parks and the small number of providers that are currently servicing the needs of the industrial community.

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Document Details

Document Type
Technical Report
Publication Date
May 30, 1983
Accession Number
ADA132356

Entities

People

  • Andrew W. Tatnall
  • C. Richard Dwozan
  • Roy T. Wise
  • Thomas D. Mckinney

Organizations

  • Air Force Institute of Technology

Tags

DTIC Thesaurus Topics

  • Business Administration
  • Data Analysis
  • Employment
  • Health Services
  • Heart Diseases
  • Human Behavior
  • Management Personnel
  • Medical Personnel
  • Occupational Safety And Health
  • Pain
  • Personnel Management
  • Therapy

Readers

  • Economics