Organizational Outcomes of Creativity.
Abstract
It is an assumption not an established fact, that 'creative individuals and organizations' are more productive in terms of commonly used financial and productivity criteria, and once an individual has become 'creative', the firm will benefit. However, descriptions of the organizational outcomes of this creativity is general and this paper has attempted to determine whether most people have specifics in mind when speaking of these outcomes and the need for 'creativity' in the organization. (Author)
Document Details
- Document Type
- Technical Report
- Publication Date
- Jun 01, 1983
- Accession Number
- ADA132825
Entities
People
- Mary Ann Von Glinow
- Steven Kerr
Organizations
- University of Southern California