American Forces Radio and Television Service - Europe: Survey of Audience Behaviors and Opinions

Abstract

Surveys concerning American Forces Network - Europe audience viewing and listening behaviors and opinions were mailed back by over 2,500 military members, DOD civilians, and their dependents. Analyses performed to determine audience behavior revealed that peak viewing times for all ranks, DOD civilians and dependents were 6 to 10 P.M. all days with 7 to 9 P.M. as the optimum time period for airing command messages. Peak listening times were 6 to 8 A.M. weekdays for military/DOD civilians and 9 A.M. to 1 P.M. weekdays for dependents. Other results describe audience opinions toward and behavior toward both general and specific programming, as well as opinions toward possible changes in programming.

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Document Details

Document Type
Technical Report
Publication Date
Aug 01, 1981
Accession Number
ADA136761

Entities

People

  • Bruce S. Sterling
  • Sarah Lucken-newton

Organizations

  • U.S. Army Research Institute for the Behavioral and Social Sciences

Tags

Communities of Interest

  • Biomedical
  • Materials and Manufacturing Processes
  • Space

DTIC Thesaurus Topics

  • Air Force
  • Air Force Personnel
  • Broadcasting
  • Central Europe
  • Color Television
  • Education
  • Ethnic Groups
  • Europe
  • Hispanics
  • Military Research
  • Minority Groups
  • Plastic Explosives
  • Radio Broadcasting
  • Radio Stations
  • Social Sciences
  • Sociology
  • Surveys

Fields of Study

  • Psychology

Readers

  • Agent-Based Social Robotics and Mobile-Assisted Learning in Virtual Environments.
  • Circadian Sleep-Wake Regulation and Chronobiology
  • Personnel Management and Statistics in the Military and Department of Defense