Advertising Strategies: Corporate and Product-Specific

Abstract

Presents a discussion of the corporate and product-specific advertising, strategies used in civilian industry. Variables affecting corporations' ad campaigns, e.g., media selection, are discussed. Report summarizes lessons learned form civilian advertising that may be applicable to the military recruitment advertising and draws similarities between advertising in the civilian and military sectors. Since the project involved considerable library research, a significant bibliography is included.

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Document Details

Document Type
Technical Report
Publication Date
Apr 01, 1984
Accession Number
ADA143367

Entities

People

  • Robert F. Koenig Jr.

Organizations

  • Air Command and Staff College

Tags

Communities of Interest

  • Biomedical
  • Human Systems

DTIC Thesaurus Topics

  • Air Force
  • Business Administration
  • Commerce
  • Department Of Defense
  • Enlisted Personnel
  • Governments
  • Lessons Learned
  • Market Research
  • National Governments
  • New York
  • Photographic Equipment
  • Recruiting
  • Recruits
  • Students
  • United States
  • United States Government
  • Word Processors

Readers

  • Information Retrieval
  • Library and Information Science
  • Naval Personnel Management