An Exploratory Analysis of the Relationship between Media Richness and Managerial Information Processing

Abstract

A dilemma exists between technical information designers and students managerial information behavior. A richness model is proposed that uses the concepts of media richness and communication learning requirements to integrate the two perspectives. The concepts and model were tested in a four-stage research program, and they were generally supported. Managers tended to prefer rich, oral media when learning requirements were high and less rich, written media when learning requirements were low.

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Document Details

Document Type
Technical Report
Publication Date
Jul 01, 1984
Accession Number
ADA143503

Entities

People

  • Richard L. Daft
  • Robert H. Lengel

Organizations

  • Texas A&M University

Tags

Communities of Interest

  • Biomedical
  • Human Systems

DTIC Thesaurus Topics

  • Air Force
  • Business Administration
  • Communication Channels
  • Decision Support Systems
  • Employment
  • Information Processing
  • Information Science
  • Information Systems
  • Management Information Systems
  • Management Personnel
  • Military Research
  • Organizational Structure
  • Personnel Management
  • Psychology
  • Social Psychology
  • Students
  • War Colleges

Fields of Study

  • Psychology

Readers

  • Agent-Based Social Robotics and Mobile-Assisted Learning in Virtual Environments.
  • Instructional Design and Training Evaluation.
  • Organizational Psychology.