Unobstrusive Research with Applications for Air Force Community Relations.
Abstract
This report reviews unobtrusive research methods from a variety of fields for application in Air Force community relations program evaluation. Its purpose is to provide base public affairs personnel with an overview of these non-reactive measures, including: analyzing physical traces, monitoring existing data and simple observation. Examples are given of creative unobtrusive applications tocurrent community relations issues. These applications include the uses of content analysis, the semantic differential and the Delphi Technique to quantify qualitative data.
Document Details
- Document Type
- Technical Report
- Publication Date
- Aug 01, 1984
- Accession Number
- ADA147357
Entities
People
- J. M. Dumoulin
Organizations
- Air Force Institute of Technology