How Different kinds of Communication and the Mass Media Affect Tourism.

Abstract

This thesis attempts to investigate the impact of the mass media and other kinds of communication in terms of making American tourists aware of Egypt as a desirable place to visit and helping them to decide to come to Egypt. The study concentrates on American tourists, since they constitute--and are likely to be--the largest nationality group visiting Egypt. Five hundred and forty-three American tourists from those who visited Egypt during 1981 and the winter of 1982 have been studied for a cross-section of these groups during this time period. A case study and sample survey appeared the suitable methodologies to be used. It is a pilot study in that no previous research has been undertaken dealing with mass communication and the increase of tourism in Egypt. Additional keywords: Diffusion, Theories, Television, Questionnaires, and Tables(Data).

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Document Details

Document Type
Technical Report
Publication Date
Dec 01, 1984
Accession Number
ADA152605

Entities

People

  • M. Z. Goher
  • S. A. Aly

Organizations

  • Naval Postgraduate School

Tags

Communities of Interest

  • Biomedical
  • Human Systems

DTIC Thesaurus Topics

  • Air
  • California
  • Case Studies
  • Developing Nations
  • Diffusion
  • Diffusion Theory
  • Governments
  • Mass Media
  • New York
  • Personality
  • Pilot Studies
  • Schools
  • Security
  • Social Sciences
  • Statistics
  • United States
  • Universities

Readers

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  • Organizational Psychology.
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