The Priming Effect in Task Design Research.

Abstract

This study, using a different operationalization from previous work, investigated the potential impact of the priming effect on task design research. The priming effect, as discussed by Salancik and Pfeffer (1977, 1978), is artificially increasing an attitude's saliency by including items describing that attitude on a questionnaire. Results of the study demonstrated a strong presence of priming effects. Further analyses of how the priming effect may manifest itself in common descriptive statistics (means, correlations, reliabilities) provided mixed findings. Additional keywords: operations research; methodology; and simulation.

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Document Details

Document Type
Technical Report
Publication Date
Apr 01, 1985
Accession Number
ADA154589

Entities

People

  • R. W. Griffin
  • T. C. Head
  • T. S. Bateman
  • V. L. Yates

Organizations

  • Texas A&M University

Tags

Communities of Interest

  • Biomedical
  • Ground and Sea Platforms
  • Human Systems
  • Weapons Technologies

DTIC Thesaurus Topics

  • Air Force
  • Business Administration
  • Chi Square Test
  • Education
  • Information Processing
  • Military Personnel
  • Military Research
  • Naval Air Stations
  • Naval Operations
  • Personnel Management
  • Psychology
  • Schools
  • Statistical Analysis
  • Students
  • Surveys
  • Training
  • War Colleges

Fields of Study

  • Psychology

Readers

  • Artificial Intelligence
  • Organizational Psychology.