Comparison of Media Inflation and Active Army Recruiting Advertising Expenditures.

Abstract

Media inflation rates are developed for various media categories. These inflation rates are used to develop equations to predict the future inflation rates. Using the current media mixes of the U.S. Army Recruiting Command (USAREC) advertising budget as weights for the media types, a composite inflation rate is developed to estimate the inflation rate for future advertising inflation rate for future advertising. The actual USAREC advertising inflation rate is compared to the estimates composite inflation rates to illustrate how the buying power of the USAREC advertising budget compares with the advertising media inflation. Keywords: Recruiting, Inflation, Economics, Advertising, Compound interest, Advertising media, Media inflation, Media mixes, and Inflation rates.

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Document Details

Document Type
Technical Report
Publication Date
Mar 01, 1986
Accession Number
ADA169468

Entities

People

  • Gerald A. Klopp

Tags

DTIC Thesaurus Topics

  • Coefficients
  • Composite Materials
  • Costs
  • Equations
  • Illinois
  • Materials
  • Newspapers
  • Periodicals
  • Personnel Management
  • Price Index
  • Rats
  • Recruiting
  • Rodents
  • United States

Readers

  • International Journalism and Media Studies.
  • Life Cycle Cost Analysis
  • Naval Personnel Management