An Assessment of the College Market. Spring-Summer 1980.
Abstract
This study assesses the college market for recruitment to military officer training programs and to the ranks of military officers. Three subgroups of college students were studied: students with technical majors, women, and racial minorities. The specific objectives of the study were: 1)to determine the propensity of college students to enter military officer programs. 2)to explore the underlying determinants and predictors of college student's decision to join or not to join the military. 3)to investigate new recruitment paths that would provide the military with better access to the college market. The report begins with a brief review of the literature on the following subjects: student attitudes toward the armed services; recruitment to college students; special recruitment problems; women in the military; minorities in the armed services. The report then describes the methodology of the study. Data were drawn from a national telephone survey of students in four-year colleges and universities conducted by the instituted for social science research (ISSR) at UCLA. The starting point for the analysis is a career decision model which involves a number of branching choices such as: decision to enter college; what major to pursue; decision to graduate; enter the labor force or pursue other alternatives; enter private-profit, private-non-profit or public; what kind of occupation to pursue.
Document Details
- Document Type
- Technical Report
- Publication Date
- May 01, 1983
- Accession Number
- ADA173557
Entities
People
- Rosina M. Becerra
Organizations
- Defense Manpower Data Center