The Measurement of Student Attitudes Toward Possible Recruiting Incentives and Career Opportunities.

Abstract

A study was conducted between December 1984 and May 1986 for the purpose of measuring student attitudes toward a series of possible U.S. Army recruiting incentives and career opportunities. The students polled were a sample of those enrolled in community/junior colleges, proprietary colleges, and trade/technical schools within the contigous 48 states. The survey utilized the MAGNES technique, a mathematically rigorous psychometric polling methodology, that permits the combination and comparison of highly dissimilar issues on a common metric scale. The survey indicated that duty station location, pay and allowances/benefits, and job training and educational benefits were the most desirable generic groups of incentives/opportunities. Military Service Attraction was the least attractive group. A high degree of agreement exists among all demographic subgroups of respondents, especially with respect to the issues of highest and lowest priority.

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Document Details

Document Type
Technical Report
Publication Date
May 01, 1986
Accession Number
ADA174490

Entities

People

  • Patricia T. Harris
  • Robert L. Kaplan

Tags

Communities of Interest

  • Biomedical

DTIC Thesaurus Topics

  • Acceptability
  • Active Duty
  • Business Administration
  • Contracts
  • Corporations
  • Education
  • Employment
  • Job Training
  • Leadership Training
  • Native Americans
  • Organizational Structure
  • Personnel Management
  • Recruiting
  • Social Sciences
  • Students
  • Training
  • United States

Fields of Study

  • Education

Readers

  • Naval Personnel Management
  • Organizational Psychology.
  • Systems Analysis and Design