Changes in the Propensity to Enlist Over Time among Quality Prospects

Abstract

This market research study was requested because the US Army Recruiting Command (USAREC) is interested in determining how the propensity to enlist in the Army varies over a 12-month period. Moreover, USAREC also wants to know more about high quality prospects. Specifically, USAREC wants to be able to identify and quantify among high quality prospects with a low propensity to contact an Army recruiting office (1) that segment of such prospects who are most susceptible to a favorable change in attitude, and (2) the characteristics/ perceptions that differentiate this segment from those prospects with a high propensity to contact an Army recruiting office.

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Document Details

Document Type
Technical Report
Publication Date
Oct 01, 1986
Accession Number
ADA178276

Tags

Communities of Interest

  • Energy and Power Technologies

DTIC Thesaurus Topics

  • Air Force
  • Basic Training
  • Education
  • Job Satisfaction
  • Job Training
  • Market Research
  • Measurement
  • New York
  • Perception
  • Ratings
  • Recruiting
  • Security
  • Standards
  • Supervisors
  • Surveys
  • Training
  • United States

Readers

  • Naval Personnel Management