Influences of High Quality Army Enlistments

Abstract

This thesis investigated the relationship between the quality of soldiers and influences on their enlistment decision. Influences analyzed include economic benefits of enlisting, military advertising, and Army recruiters. Data were from the 1985 New Recruit Survey of active duty Army recruits. The analysis attempted to determine what differences, if any, there are in the influences on enlistment decision of soldiers who score above the expected population mean on the Armed Forces Qualification Test (AFQT) portion of the Armed Services Vocational Aptitude Battery (ASVAB), and the influences on those who score in the lower half of the AFQT. The results of principal components and discriminant analysis indicated that educational benefits such as the New GI Bill strongly influenced high quality soldiers. Advertising and recruiters were also important influences on the enlistment decision. Keywords: Manpower requirements; Motivation; Recruiting; Military personnel; Theses.

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Document Details

Document Type
Technical Report
Publication Date
Mar 01, 1987
Accession Number
ADA180562

Entities

People

  • Rosanna L. Gray

Organizations

  • Naval Postgraduate School

Tags

Communities of Interest

  • Human Systems

DTIC Thesaurus Topics

  • Active Duty
  • Army Personnel
  • Business Administration
  • Demography
  • Discriminant Analysis
  • Enlisted Personnel
  • Ethnic Groups
  • Factor Analysis
  • Information Science
  • Management Personnel
  • Military Personnel
  • Recruiting
  • Recruits
  • Social Sciences
  • Statistics
  • Surveys
  • United States

Readers

  • Economics
  • Military Mobilization and Reserve Forces Studies.
  • Psychometric Testing or Psychological Assessment.