A Method for Developing Army Recruiting Budgets
Abstract
Properly sized recruiting budgets have a significant impact on the Army's ability to penetrate the high school diploma graduate male market. Since the early years of the all volunteer force, the Army has concentrated recruiting efforts on these individuals because experience has revealed that the diploma graduate completes his enlistment at a rate two times that of the non high school graduate. During the late seventies, although recruiting budgets were relatively constant, high school diploma graduate male enlistments declined. This decline of enlistments was caused by changes in the youth attitude toward joining the Army but was not offset by corresponding increases in recruiting budgets. These budgets can be accurately estimated using an exponential- forecasting-curve technique based on the relationship between recruiting budget levels (resources the Army requires to influence the market), a measure of youth attitudes (how the youth population feels about joining the Army), and high-school diploma graduate male enlistments. Keywords: Army budgets.
Document Details
- Document Type
- Technical Report
- Publication Date
- Mar 30, 1988
- Accession Number
- ADA193974
Entities
People
- Carl E. Jensen
Organizations
- United States Army War College