The Army Communications Objectives Measurement System (ACOMS): Survey Design
Abstract
This design report discusses the major design elements of the ACOMS survey: sampling and weighting, questionnaires, and data collection and processing. It also presents the results of the formal pretest conducted before the start of actual data collection. The ACOMS survey is a multiyear telephone survey of a nationally representative sample of 16- to 24-year-old American youth and their parents. The survey tracks changes in perceptions, attitudes, and behaviors relevant to Army advertising. Data will be collected continuously through the year, using computer-assisted telephone interviewing (CATI) technology. Random digit dialing (RDD), involving a modified Waksberg method, will be used to identify eligible respondents. The 30-minute interview will ask youth about responses to Army advertising, media habits, career plans, and various demographic characteristics. Survey data will be analyzed separately, as well as in conjunction with other data being collected by the ACOMS system, and will be released ona quarterly basis. Keywords: Youth; Recruiting; Psychological perceptions; Attitude psychology; Public opinion; Questionnaires; Sampling design; Telephone surveys; Army planning; Personnel management; Mass media; Advertising.
Document Details
- Document Type
- Technical Report
- Publication Date
- Apr 01, 1988
- Accession Number
- ADA197517
Entities
People
- Timothy W. Elig
- Veronica F. Nieva
Organizations
- Westat