A Componential Analysis of Cognitive Effort in Choice

Abstract

A model for measuring the cognitive effort required to execute a decision strategy is proposed. The model is based on a set of elmentary information processes (EIP's), (e.g., reads, comparisons, additions) that are assumed to be common components of decision strategies. A weighted sum of EIP's model is shown to provide good predictions for response time and subjective reports of effort. Estimates of the time and effort associated with each EIP seem plausible and consistent with those found in other cognitive tasks. Overall, the EIP approach to conceptualizing and measuring the effort of executing a choice strategy receives strong support. Keywords: Decision making, Decision theory.

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Document Details

Document Type
Technical Report
Publication Date
Sep 01, 1988
Accession Number
ADA199587

Entities

People

  • Eric J. Johnson
  • James R. Bettman
  • John W. Payne

Organizations

  • Duke University

Tags

Communities of Interest

  • Human Systems

DTIC Thesaurus Topics

  • Accuracy
  • Cognition
  • Cognitive Science
  • Cognitive Systems Engineering
  • Cognitive Workload
  • Commerce
  • Computers
  • Contracts
  • Information Processing
  • Judgment
  • Mathematical Models
  • Military Research
  • New York
  • Psychology
  • Schools
  • Simulations
  • Social Psychology

Readers

  • Team-Based Human-Centered Cognitive Task Decision Making and Information Performance.