The Army Communications Objectives Measurement System (ACOMS) Users' Manual

Abstract

This report documents the Army Communications objectives Measurement System (ACOMS) survey data files. It contains instructions for the use of the documentation: the ACOMS Cumulative Change Form; the ACOMS Annotated Questionnaire, which documents the survey questionnaire items and corresponding variables; variables names listed both alphabetically and by order number; and the ACOMS codebook, which documents the contents of the data files. The ACOMS survey is a telephone survey of a nationally representative sample of 16- to 24- year- old American youth and their parents. The survey tracked changes in perceptions, attitudes, and behaviors relevant to Army advertising. Data were collected continuously through the year, using computer-assisted-telephone- interviewing (CATI) technology. Random digit dialing (RDD), involving a modified Waksberg method, was used to indentify eligible respondents. The 30-minute interview asked youth about their responses to Army advertising, media habits, career plans, and various demographic characteristics. A parents of selected 16- to 20-year-old respondents who met certain eligibility requirements was also interviewed on parallel topics.

Open PDF

Document Details

Document Type
Technical Report
Publication Date
Jul 01, 1988
Accession Number
ADA199840

Entities

Organizations

  • Westat

Tags

DTIC Thesaurus Topics

  • Databases
  • Employment
  • Enlisted Personnel
  • Families (Human)
  • Information Processing
  • Job Training
  • Management Personnel
  • Management Training
  • Metal Matrix Composites
  • Operating Systems
  • Personnel Management
  • Plastic Explosives
  • Recruiting
  • Social Sciences
  • Students
  • Training
  • United States Government

Readers

  • Computer Science.
  • Psychometric Testing or Psychological Assessment.
  • Rehabilitation and Prosthetic Care for Military Service Members and Veterans with Limb Loss or Disability.