Profiling Market Potential for Navy Recruiting at the Local Geographical Level

Abstract

This thesis investigates several alternative methods for estimating intentions to join the United States Navy. The Youth Attitude Tracking Study (YATS) is used to obtain the intentions of young male respondents to join the military, and specifically the Navy. Intention propensity indexes are calculated for Navy recruiting areas and districts. The main conclusions of the study are: a. Intention propensity can be forecasted at the Navy recruiting district level; b. A propensity index could be used to allocate the number of recruiters and recruiter goals at the Navy recruiting area and district level; c. Probit and logit regression models should be tested by predicting enlistment intentions for 1985-1987, then comparing the prediction against observed out-of-sample years. Keywords: Recruiting; Enlistment; Intention; Estimates of enlistment market potential; Theses.

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Document Details

Document Type
Technical Report
Publication Date
Jun 01, 1988
Accession Number
ADA199887

Entities

People

  • Christine E. Huzar

Organizations

  • Naval Postgraduate School

Tags

Communities of Interest

  • Ground and Sea Platforms
  • Human Systems
  • Materials and Manufacturing Processes

DTIC Thesaurus Topics

  • Contracts
  • Data Science
  • Education
  • Enlisted Personnel
  • Ethnic Groups
  • Factor Analysis
  • Geographic Regions
  • Information Science
  • Manpower
  • Marine Corps
  • New England
  • New Jersey
  • New York
  • Productivity
  • Regression Analysis
  • Statistical Analysis
  • United States

Readers

  • Naval Personnel Management