Youth Attitude Tracking Study II Wave 18 -- Fall 1987
Abstract
Effective recruiting for the military requires reliable and timely recruit market data describing the backgrounds and attitudes of young adults and their intentions to serve in the military. This report describes the results of the 1987 Youth Attitude Tracking Study (YATS) II study conducted by the Research Triangle Institute with the assistance of Amrigon Enterprises, Inc. Data for the study consist of responses to a 30-minute, computer assisted telephone interview administered to a nationally representative sample of four recruit market groups: 5,642 young males (aged 16-21); 1,103 older males (aged 22-24); 3,448 young females (aged 16-21); and 1,078 older females (aged 22-24). This report examines enlistment propensity (i.e., the likelihood of young adults to enlist in the military), demographic factors affecting propensity, intentions and attitudes toward the military, enlistment incentives, advertising exposure and Service images, and information-seeking and recruiter contact. These issues are examined as a function of respondent market group, educational status, and predicted Armed Forces Qualification Test (AFQT) category. In addition to the descriptive tabulations, other, more sophisticated analyses that simultaneously examine a set of variables for young males and young females are presented.
Document Details
- Document Type
- Technical Report
- Publication Date
- Aug 01, 1988
- Accession Number
- ADA201398
Entities
People
- Anne C. Theisen
- George H. Dunteman
- L. L. Guess
- Nancy M. Ostrove
- Robert M. Bray
Organizations
- RTI International