Proactive Air Force Public Affairs: The Need, Entitlement and Effect

Abstract

This document comments on Air Force public affairs and offers suggestions about the state of its 'proactivity'--which is defined as an orientation that generally promotes seeking and planning activity, rather than reacting to it. Discussions about the nature of public opinion and media opinion and the effect of them on the public affairs process are included, as is a precis of formal bars to proactivity in the sense that civilian public relations practitioners might define it. Specific suggestions are given for making public affairs more proactive while staying within legal, organizational and ethical guidelines. Epilogue suggests that Air Force's image is determined as much or more by the way it performs (in day to day preparation for employment of force and in actual employment of force) than by its public affairs practitioners.

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Document Details

Document Type
Technical Report
Publication Date
Apr 01, 1988
Accession Number
ADA202054

Entities

People

  • Alan E. Defend

Organizations

  • Air War College

Tags

Communities of Interest

  • Counter WMD
  • Human Systems
  • Space
  • Weapons Technologies

DTIC Thesaurus Topics

  • Air Force
  • Business Administration
  • Congress
  • Department Of Defense
  • Department Of State
  • Employment
  • Government Procurement
  • Governments
  • Law
  • National Security
  • New York
  • Political Systems
  • Psychology
  • Public Administration
  • Public Policy
  • Students
  • War Colleges

Readers

  • Economics
  • Military History of the United States in the 20th Century.
  • Military Mobilization and Reserve Forces Studies.