Utilization of a Marketing Strategy at Naval Regional Medical Center Great Lakes, Great Lakes, Illinois

Abstract

This study examines the question of whether or not civilian m arketing practices and principles can be applied in the military care setting. Using the NRMC Great Lakes as a basis, the answer is yes--consumers of military medical care are ready to be the recipients of health care marketing. The author found that several areas of need in the target market were not being satisfied by this naval MTF, despite the fact that it believed it was doing a good job. She believes that the military health care system may greatly benefit from the adoption of civilian marketing principles, but feels that there may be barriers to this occurring as well. Marketing will attune each military medical facility to its unique consumers.

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Document Details

Document Type
Technical Report
Publication Date
Jun 01, 1983
Accession Number
ADA203012

Entities

People

  • Kathleen A. Hiatt

Organizations

  • Academy of Health Sciences

Tags

Communities of Interest

  • Biomedical

DTIC Thesaurus Topics

  • Commerce
  • Consumers
  • Employment
  • Environment
  • Great Lakes
  • Health Care
  • Health Care Facilities
  • Health Care Management
  • Health Services
  • Literature Surveys
  • Marketing
  • Medical Personnel
  • Military Hospitals
  • Military Medicine
  • Office Buildings
  • Personnel Management
  • Students

Fields of Study

  • Medicine

Readers

  • Economics
  • Medical or Health Care Field.