Health Care Marketing at Keller Army Community Hospital West Point, New York

Abstract

The author maintains that there may be substantial room and need for the application of marketing techniques in military medical facilities. Such facilities simply do not know, firsthand, the wants, needs, and desires of their patients. Often they react to complaints outside stimuli, or higher headquarters rather than take a proactive marketing approach to management. This study seeks to determine if the concept of marketing and some of its techniques can be effectively used in the military system to population, the hospital administrator can better manage the institution's resources and maximize benefits to its constituents. The author makes recommendations which, if adopted would foster the relationship between Keller Army Community Hospital, and its patient community. Keywords: Hospital administration; Medical services.

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Document Details

Document Type
Technical Report
Publication Date
Aug 01, 1982
Accession Number
ADA203486

Entities

People

  • Matthew J. Lyons Jr

Organizations

  • Academy of Health Sciences

Tags

DTIC Thesaurus Topics

  • Commerce
  • Community Relations
  • Delivery Of Health Care
  • Families (Human)
  • Geography
  • Governments
  • Health Care
  • Health Care Management
  • Health Services
  • Medical Personnel
  • New York
  • Patient Care
  • Personnel Management
  • Plastic Explosives
  • Social Psychology
  • Therapy
  • United States Military Academy

Readers

  • Government and Public Administration Law.
  • Organizational Process Management (OPM).
  • Trauma or Military Medicine