A Marketing Analysis to Determine the Consumer Demand for Ambulatory Surgery at Darnall Army Community Hospital, Fort Hood, Texas

Abstract

As of mid-1982, Walter Reed Army Medical Center was the only US Army medical treatment facility with and organized ambulatory surgical program. This study seeks to determine consumer demand for ambulatory surgery at Darnall Army Community Hospital. It analyzes the needs and preferences of that facility's physicians regarding ambulatory surgery, solicits the feelings of select members of the patient population regarding such a service, determines what portion of inpatient surgery can be performed on an outpatient basis, and formulates an initial marketing plan for use as a guide to the development of the ambulatory surgical center at Darnall. Keywords: Health care, Ambulatory surgery, Medical services; Military medicine. (kt)

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Document Details

Document Type
Technical Report
Publication Date
Aug 01, 1982
Accession Number
ADA204117

Entities

People

  • Jack L. Mcneil

Organizations

  • Academy of Health Sciences

Tags

DTIC Thesaurus Topics

  • Health Care
  • Health Care Management
  • Health Services
  • Hospitals
  • Ligation
  • Medical Personnel
  • Patient Care
  • Physicians
  • Surgery
  • Therapy

Fields of Study

  • Medicine

Readers

  • Logistics and Supply Chain Management.
  • Mental Health of Military Veterans with Posttraumatic Stress Disorder (PTSD): Risk Factors, Prevalence, Symptoms, and Treatment.
  • Trauma or Military Medicine