Perceptions of Army Health Care: A Blueprint for the Future

Abstract

Army health care is considered a major factor in maintaining troop morale. Army leaders, soldiers and their family members have been given the opportunity to scrutinize the Army health care program mainly through investigative media reporting. The media has had a dynamic effect on the perception of quality of care provided by Army medicine. This study takes a look at how current perceptions concerning quality of care may have been formed. Two cases are used to quality of care may have been formed. Two cases are used to illustrate how the use of public affairs techniques can have a positive or negative impact on the perception of the military public. The purpose of this study is to recommend a number of innovative and conventional public affairs techniques to correct the negative perceptions of the Army health care program. keywords: Health care, Medical services; Military medicine.

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Document Details

Document Type
Technical Report
Publication Date
Feb 17, 1989
Accession Number
ADA207338

Entities

People

  • Thomas M. Anderson Jr.

Organizations

  • United States Army War College

Tags

DTIC Thesaurus Topics

  • Acquisition
  • Active Duty
  • Department Of Defense
  • Employment
  • Health Care
  • Health Services
  • Hospitals
  • Management Personnel
  • Medical Personnel
  • Military Hospitals
  • Military Medicine
  • Personnel Management
  • Physicians
  • Sexual Assault
  • Training
  • War Colleges

Fields of Study

  • Medicine

Readers

  • Defense Acquisition Program Management
  • Instructional Design and Training Evaluation.
  • Mental Health of Military Veterans with Posttraumatic Stress Disorder (PTSD): Risk Factors, Prevalence, Symptoms, and Treatment.