Market Assessment of Brooke Army Medical Center - A Strategy for Today and the Future

Abstract

This study was conducted to determine the perceived ambulatory health care needs of the Army retired population in the Brooke Army Medical Center immediate service area as a basis for developing a marketing strategy. The Army retired population was surveyed to assess their perceptions on ambulatory health care needs, satisfaction, and familiarity levels. Based on the survey outcomes, the author developed and presented a detailed marketing plan. Keywords: Health care, Hospital marketing.

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Document Details

Document Type
Technical Report
Publication Date
Aug 01, 1985
Accession Number
ADA212104

Entities

People

  • John K. Evans

Organizations

  • Academy of Health Sciences

Tags

DTIC Thesaurus Topics

  • Delivery Of Health Care
  • Health Care
  • Health Services
  • Medical Personnel
  • Military Medicine
  • Patient Care
  • Personnel Management
  • Therapy

Fields of Study

  • Medicine

Readers

  • Medical or Health Care Field.