A Methodology for Determining Consumer Attitudes and Behavior Air Force Appropriated Dinning

Abstract

This study provides a survey-based methodology whereby Services squadrons throughout the Air Force can identify the image of the food service facilities at their base from the customer's point of view. The survey gathers customer reactions to the base's facilities and the popularity of the local food service competitors, measured by frequency of patronage, dollars spent at each, and perceptions of the dining experience. Keywords: Theses; Food service; Surveys; Air Force facilities.

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Document Details

Document Type
Technical Report
Publication Date
Aug 01, 1990
Accession Number
ADA224645

Entities

People

  • Therese S. Gaines

Organizations

  • Air Force Institute of Technology

Tags

Communities of Interest

  • Human Systems

DTIC Thesaurus Topics

  • Air Force
  • Air Force Facilities
  • Air Force Personnel
  • Commerce
  • Computers
  • Customer Services
  • Demography
  • Department Of Defense
  • Dining Halls
  • Engineering
  • Families (Human)
  • Military Personnel
  • Personnel Management
  • Statistical Samples
  • Students
  • Training
  • United States

Readers

  • Aerospace logistics and air mobility.
  • Gender and Food Studies
  • Government Contracting/Procurement.