A Public Relations Plan for the Orange County Department on Aging

Abstract

Many senior citizens experience physical debilitation, loneliness and financial hardship. This study interviewed 200 senior citizens in Orange County (N.C.) to determine if the low use of available services for the aging could be attributed to low knowledge about the services, and low willingness to use them or both. The study also examined how senior citizens use the mass media as well as informal sources to stay informed. Based on research results, this study suggests a way to increase senior citizens' awareness about services available to them and increase the number of clients served by the Orange County Department on Aging in the form of a public relations plan. Keywords: Mass media; Newspapers; Public relations; Aging(physiology); Theses.

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Document Details

Document Type
Technical Report
Publication Date
Jan 01, 1989
Accession Number
ADA224908

Entities

People

  • Kathryn L. Ingram

Organizations

  • University of North Carolina at Chapel Hill

Tags

DTIC Thesaurus Topics

  • Community Relations
  • Employment
  • Families (Human)
  • Governments
  • Health Care
  • Health Services
  • Information Processing
  • Law
  • Mass Media
  • Medical Personnel
  • Newspapers
  • North Carolina
  • Personnel Management
  • Public Relations
  • Quality Of Life
  • Radio Stations
  • United States

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