Shopping Survey of the Military Consumer at Whiteman Air Force Base

Abstract

The Whiteman AFB military community, made up of active duty retired military personnel and their dependents, constitutes a highly significant retail spending force within the region. To better understand the desires and needs of consumers, surveys are taken so that the results can be studied and analyzed, and adjustments made to fulfill consumer desires and needs within the capacities of the businesses. To assist businesses within the Whiteman AFB area and to assist the base leadership in better understanding the needs of their personnel, a study of the shopping habits and opinions of active duty and retired military persons was carried out by the Whiteman Area Steering Council (WASC).

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Document Details

Document Type
Technical Report
Publication Date
Feb 21, 1991
Accession Number
ADA233272

Entities

People

  • Mary B. Schroeder
  • Robert E. Pulliam
  • William R. Dudte

Tags

DTIC Thesaurus Topics

  • Active Duty
  • Age Groups
  • Air Force
  • Air Force Facilities
  • Alcoholic Beverages
  • Attachment
  • Clothing
  • Commerce
  • Consumers
  • Dry Cleaning
  • Education
  • Families (Human)
  • Human Behavior
  • Military Personnel
  • Small Business
  • Steering
  • United States

Readers

  • Aerospace logistics and air mobility.
  • Gender and Food Studies
  • Medical or Health Care Field.

Technology Areas

  • Fully Networked C3
  • Fully Networked C3 - Command and Control