Promotional Guide for Navy Family Service Centers

Abstract

The Navy Family Service Centers (FSCs) were established to improve the quality of working life for Navy personnel and their families by providing local organizations where the social service needs of these individuals could be addressed. However, to reach this target audience, a marketing approach needs to be developed. The authors provide managers of FSCs with a guide to using effective marketing and to increase awareness of FSC products and services. Successful promotional strategies of FSCs are discussed in terms of: (a) how products and services are selected and developed, (b) how information gets to potential consumers, and (c) how they are delivered.

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Document Details

Document Type
Technical Report
Publication Date
Oct 01, 1985
Accession Number
ADA235244

Entities

People

  • Robert B. Settle
  • Samuel B. Landau

Tags

Communities of Interest

  • Human Systems

DTIC Thesaurus Topics

  • Abstracts
  • Active Duty
  • Age Groups
  • Business Administration
  • Combat Readiness
  • Commerce
  • Consumers
  • Employment
  • Enlisted Personnel
  • Frequency
  • Health Care
  • Marketing
  • Military Personnel
  • Navy
  • Personnel Management
  • Standards
  • Training

Readers

  • Defense Technology Research and Development.
  • Government Contracting/Procurement.
  • Medical or Health Care Field.