Analysis of the 1990 Survey of High School Youth and Parents
Abstract
The 1990 Survey of High School Youth and Parents was designed to provide the Army with the relative appeals among high school juniors and seniors and their parents of: (1) increased Army College Fund entitlement levels, (2) increased enlistment bonuses; and (3) National Service Act legislation comparing community with military service. Youth surveys were administered in 350 high school English classes nationwide. The parents survey was administered via Computer Assisted Telephone Interviewing (CATI) in the homes of parents of junior and senior males. Males of high academic standing (indicated by grades in school) were analyzed separately. Findings indicated that 15% of all high school juniors and seniors nationwide express a positive propensity to join the military and 8% express a positive propensity to join the Army. Fifty-five percent of high academic males are familiar with the Army's educational incentives and more money would successfully attract more enlistments. Familiarity with enlistment bonuses is much lower; however, more money would increase the propensity of high academic males. Familiarity with National Service Act legislation is low for both youth and parents; however, given the option most youth would choose community service. Many other findings useful for the Army's recruiting and advertising program are presented.
Document Details
- Document Type
- Technical Report
- Publication Date
- Nov 01, 1990
- Accession Number
- ADA240446
Entities
People
- Carolyn E. Setlow
- Connie J. Schroyer
- Ronald Bass