Analysis of Army Recruiter Selling Techniques.

Abstract

During 1990 the U.S. Army Research Institute for the Behavioral and Social Sciences (ARI) conducted research on Army recruiter on-the-job training (OJT) programs. This report is one of a series of three reports that document the research efforts. An analysis of U.S. Army recruiter sales techniques and practices was conducted. The report presents information about recruiter selling techniques, effectiveness, and alternatives, and makes recommendations for improving selling effectiveness.

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Document Details

Document Type
Technical Report
Publication Date
Apr 01, 1991
Accession Number
ADA240841

Entities

People

  • Charles S. Madden
  • John F. Tanner
  • Lawrence B. Chonko
  • Roger Davis

Organizations

  • Battelle Memorial Institute

Tags

Communities of Interest

  • Human Systems

DTIC Thesaurus Topics

  • Business Administration
  • Classification
  • Cognition
  • Commerce
  • Doctrine
  • Education
  • Job Training
  • Management Personnel
  • Manpower
  • Military Research
  • Organizational Structure
  • Personality
  • Recruiting
  • Social Sciences
  • Students
  • Training
  • United States

Readers

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